Former Ferrari Designer To Lead Lancia-Chrysler Integration

0Lorenzo Ramaciotti to lead design team that will establish a common design language for the two brandWhat is the common denominator between Fiat Group and Chrysler LLC? So far it was only Sergio Marchionne, the architect of Fiat's takeover ofChrysler and who also serves as the CEO of both companies.There are also a few Lancia models based on Chrysler cars and Chrysler cars based on Lancia's. However Marchionne is not satisfied with that level of integration, that is only badge engineering.Now he aims to create stronger links and more substantial integration between the two nameplates in order save costs and double sales.In order to achieve his goal he chose Lorenzo Ramaciotti, Fiat Group's...

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